Why We’re Psyched For London Fashion Week

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Why We're Psyched For London Fashion Week by Chloe Mac Donnell

by Chloe Mac Donnell

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From Roland Mouret's comeback to Marc Jacob's protégé A.V. Robertson, here's all you need to know…

Why does it matter?

The UK fashion industry contributes £28 billion to the UK economy. 880,000 jobs are supported by the UK fashion industry and last year over £12.4 billion was spent on fashion online in the UK. Plus London Fashion Week alone is estimated to rack up £269 million each season. So don't even think about saying fashion is frivolous.

Where is it taking place?

After stints at Somerset House and most recently three seasons at Brewer St Carpark, LFW is making its move to The Store Studios on the Strand. Explaining the move, the British Fashion Council have said 'The Store Studios holds a strategic location at the intersection of north, south, east and west London and has easy access to the river as well as to main central areas such as Covent Garden and Southbank.' Designers set to show at the venue include Eudon Choi and Antonio Berardi while other designers have opted for venues around the city including the Tate Modern and the Curzon Cinema in Mayfair.

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Oct 18, 2016 at 6:56am PDT

The comeback kids…

After years of showing in Paris, British designers Hussein Chalayan and Roland Mouret make a return to London. Speaking to the BOF, Mouret said: 'I love that London is my creative home and over half my manufacturing base is in Britain – I wouldn’t be able to do what I do anywhere else other than London. London is my home, it’s where my brand has its heart and I’m excited to celebrate such an important milestone here.'

The new kids on the block…

The Ports 1961 women's show joins London from Milan while A.W.A.K.E joins from Paris. Meanwhile, Michael Halpern and Richard Malone, both selected as ‘One-To-Watch’, will host standalone presentations and Fashion East welcomes ASAI and Supriya Lele who will present alongside existing designers Matty Bovan and Mimi Wade.

The major insta moments…

Burberry will once again show its second second installment of its see-now-buy-now phenomenon on Monday evening, meaning you can buy Christopher Bailey’s new collection featuring menswear and womenswear straight off the runway. Saturday night will see Zayn Malik make his designer debut alongside brand chief Donatella Versace for Versus while House of Holland promises a starry front row too. One year on from Creative Director Johnny Coca's first Mulberry collection, everyone will looking to see what he does next. The brand are already building hype, releasing the below teaser video days before the show…

The ones to name drop…

All eyes will on Faustine Steinmetz to see what mega denim magic she creates this season and look out for A.V. Robertson’s hotly anticipated show. Last year Marc Jacobs sat frow and models Edie Campbell, Georgia Jagger and Anna Cleveland took part in the presentation. With a focus on embellishment and embroidery, it's set to be major #Instabait.

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