Job Description

Job Overview

Semmelmann Interiors is seeking a creative and data-driven Content Marketing Specialist/ Social Media Manager to support our marketing team in driving brand awareness and engagement. This role involves creating compelling content, analyzing performance metrics, and refining strategies to expand Semmelmann Interiors' reach and connection with our target audience.

The ideal candidate will be both a visual storyteller and a technical creator , ensuring consistency across channels through video and photo, copywriting, and graphic design for digital and print.   The Content Marketing Specialist/ Social Media Manager will report to the Director of Marketing. This is a full-time on-site position at our headquarters in Fort Worth, TX.

Core Responsibilities

Social Media & Digital Content Creation

• Create, curate, and adapt content for multiple social platforms , ensuring maximum reach and engagement.
• Plan, shoot, and edit high-quality video content for Instagram Reels, TikTok, YouTube, and other platforms, ensuring proper aspect ratios, lengths, and engagement strategies.
• Capture behind-the-scenes moments, project reveals, client testimonials, and team culture videos .
• Provide creative direction at on-site shoots , capturing content with your phone or camera.

Content Strategy & Performance Optimization

• Develop and manage a content calendar to maintain a steady flow of engaging, on-brand content .
• Stay ahead of trends, platform updates, and audience preferences to keep content fresh and relevant.
• Analyze social media and video performance data , identifying key takeaways to optimize content.
• Provide creative recommendations based on performance insights, trends, and best practices.
• Work cross-functionally with other team members and departments to align content with business goals.

Graphic Design & Brand Aesthetic

• Design branded assets including copy, graphics, email campaigns, website visuals, and marketing materials for print and digital.
• Maintain brand consistency by adhering to brand standards ( voice , color, typography, and layouts ) to drive brand awareness across multiple channels. 
• Edit and retouch project photography for web, portfolio, and press use.

Qualifications

• Bachelor’s degree in Broadcast Journalism, Public Relations, Marketing, Communications, or a related field preferred. 
• 1-2 years of experience in content creation, video production, or digital marketing , including internships or a first full-time role .
• Confident in shooting and editing video content , with proficiency in Adobe Premiere Pro, Final Cut Pro, or CapCut.
• Strong understanding of social media storytelling , including best practices for Instagram Reels, TikTok, YouTube Shorts, and Pinterest .
• Basic graphic design skills in Canva, Adobe Photoshop, or InDesign to create polished marketing visuals.
• Excellent communication and writing skills for social captions, video scripts, and content planning .
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• A natural on-camera presence or comfort directing on-site content shoots is a plus.

Requirements

• Must be ambitious, creative, and confident in bringing ideas to life through video and design.
• Ability to work independently and take initiative , while also collaborating with a team.
• Comfortable being on-site five days a week in our Fort Worth, Texas showroom, engaging with designers and capturing real-time content.
• Passionate about luxury interiors, design, and high-end aesthetics , with a strong eye for detail and storytelling.
• Eager to grow within a high-energy, fast-moving creative team where every day is different.

Company Description

Semmelmann Interiors is a premier, award-winning interior design firm specializing in high-end residential and commercial projects. With a commitment to luxury, innovation, and impeccable craftsmanship, we create spaces that are both sophisticated and functional. Our team thrives on creativity, collaboration, and delivering a turn-key, concierge-level experience to our clients. Join us in shaping exceptional interiors that elevate everyday living.

Core Values

Our culture and core values aren't just words on paper, they’re words we live by both personally and professionally. We encourage all employees to practice the following:

• “The Spirit of Living is in the Giving” - Susan Semmelmann’s personal motto is "The Spirit of Living is in the Giving." Guided by her Christian faith, she is deeply committed to philanthropy and encourages her employees to mirror this same generosity and humility in both their personal and professional lives.
• Fingers in the Dirt - At Semmelmann Interiors, there is a strong emphasis on hard work and initiative, encapsulated in the phrase "Fingers in the Dirt." Team members are expected to be hands-on and willing to put in the effort to achieve success.
• Relationships - Every relationship matters. We prioritize genuine care for our clients, work family, and anyone who crosses our threshold. Following the principle of "Do unto others as you would have them do unto you," we are dedicated to making meaningful investments in people.
• Attitude of Gratitude - We value a positive and authentic approach, showing respect and gratitude for others. Being genuine, grateful, and real is central to our culture.
• Experts in our Field - We are experts in our trade, known for our competence and skill. As overachievers and lifelong learners, we constantly seek new knowledge and strive to excel in our profession, often serving as both leaders and teachers in our field.

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