Job Description

Senior Manager, Marketing and Communications (Email Marketing) Job Title: Senior Manager, Marketing & Communications (Email Marketing) Functional Team: Marketing Job Type: Full-Time FLSA Classification: Exempt Location: Hybrid in New York City (NY), Chicago (IL), Bay Area or Los Angeles (CA), Miami (FL) Desired Start Date: May 26th, 2025 Direct Supervisor: Senior Director of Marketing and Communications Who We Are COOP is building a diverse movement of upwardly mobile first-generation college grads overcoming underemployment through digital skills and peer connections. We want to reignite our nation’s promise of upward mobility for those who strive to achieve a brighter future for themselves and their families—to ensure the American Dream is a reality for all. We connect un-/underemployed first-gen college graduates to one another—within cohorts and across “generations” of cohorts. By growing their peer professional networks, members of our community achieve upward economic mobility by building the skills and connections they need for the careers they deserve. Our intervention for underemployed graduates has produced compelling wage outcomes for thousands of first-generation and low-income grads in New York, California, Illinois, and Florida. Within 12 months of program completion, three-in-four COOP alumni are fully employed. What You Will Do The Senior Manager of Marketing and Communications (Email Marketing) will lead the execution and optimization of COOP’s email marketing campaigns, leveraging Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) and other tools. This role focuses on audience segmentation, automation, and performance analytics to engage stakeholders including alumni, program participants, donors, and partners. You’ll be responsible for designing and deploying email campaigns, building segmented workflows, and collaborating cross-functionally with teams to enhance digital communications. This role requires technical expertise in email marketing platforms, specifically MCAE (Pardot), as well as the ability to optimize campaigns for maximum impact. Responsibilities Email marketing execution and optimization (60%) Develop, test, and execute email marketing campaigns using MCAE, including automation workflows and segmentation strategies. Design and optimize responsive email templates, ensuring strong deliverability and engagement. Build and analyze audience segments to refine targeting and improve open and click-through rates. Deploy email campaigns using leading email marketing platforms, including Salesforce, MCAE, and similar tools. Develop and manage complex, segmented workflows to personalize and optimize campaign performance. Maintain quality control of email content, ensuring consistency in branding, tone, and accuracy. Provide guidance and documentation to ensure internal teams follow best practices in email execution. Collaboration and cross-functional support (15%) Work closely with recruiting, program, alumni, and fundraising teams to support email marketing initiatives. Coordinate with the IT team to ensure smooth data integration and CRM optimization. Support cross-channel communication efforts, including SMS and other owned media. Assist in developing standard operating procedures (SOPs) for email marketing workflows and automation. Process improvement and reporting (15%) Monitor and analyze email performance metrics, providing insights to improve engagement and conversion rates. Document and refine email marketing processes to enhance efficiency. Stay up-to-date on industry trends and digital marketing best practices. Train internal teams as needed on email automation and CRM best practices. Website and digital content management (10%) Manage and update website content, ensuring accuracy, relevance, and SEO optimization. Support the design and functionality of COOP’s website, making improvements as needed. Ensure integration between email, website, and CRM to streamline data flows. Collaborate with cross-functional teams to align website updates with broader marketing initiatives. Who We Need The ideal candidate will bring expertise in designing and deploying emails using Salesforce Marketing Cloud Account Engagement (formerly Pardot), Salesforce NPC, and Salesforce Marketing Cloud. You will be adept at building complex, segmented audiences and workflows to maximize the impact of digital campaigns. Required Qualifications 3+ years of experience in email marketing. Proficiency in Marketing Cloud Account Engagement (MCAE/Pardot), including automation, segmentation, and reporting. Expertise in designing and deploying segmented email campaigns with automation workflows using MCAE’s Engagement Studio. Strong understanding of email analytics and A/B testing to optimize performance. Knowledge of HTML for email development. Preferred Qualifications Additional experience with email marketing platforms, including Salesforce NPC, Salesforce Marketing Cloud, would be helpful. Basic website management (Squarespace preferred but not required). Who You Are Mission Driven - Deeply committed to COOP’s mission and values. Initiative and Results Driven - Adept at identifying growth opportunities and challenges for small businesses by analyzing their online presence and aligning COOP cohorts to address needs and drive expansion. A proactive self-starter with a customer-focused mindset. Excellent attention to detail, organization, and time management skills. Strategic Thinker - Capable of implementing plans with assertiveness and clarity. Collaborator - An effective communicator who provides timely, professional support and feedback to teammates, COOPers, alumni, Captains, clients, and HQ. Excellent at building relationships and collaborating with others; a true team player. You’re also able to work independently while collaborating with cross-functional teams. Adaptability - You adapt and respond to change effectively; proactively seeks opportunities to be supportive of change and serve our mission. What We Offer You COOP Careers believes it is mission-critical to hire, retain, and motivate highly qualified, passionate, dedicated professionals and is committed to providing a fair and comprehensive compensation package, which includes: Base Annual Salary: $80,000- $85,000 (commensurate with experience) A generous and flexible vacation policy, including holidays and office closures for Wellness Weeks the last week of December and first week of July 100% employer-funded comprehensive medical, dental, and vision coverage for you (80% employer-funded coverage for dependents) Flexible spending account benefits (healthcare, dependent care, and commuter) 401(K) retirement plan and 4% employer match - eligibility to participate after one year of service Hybrid Working Policy COOP’s hybrid workplace strikes a thoughtful balance between at-home flexibility and in-person chemistry. Regular shared experience in person (structured and spontaneous) will enhance collaboration, strengthen existing relationships, and forge new ones within and across teams. Intentional, casual, and joyful moments together will infuse our culture with the sense of community that makes COOP unique and powerful and will collectively push us toward our shared purpose. Residency Policy All employees must reside within commuting distance (approximately two hours) of a COOP Program site located in the following cities: Chicago, Los Angeles, Miami, New York, Bay Area. Diversity, Equity, and Inclusion COOP provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or genetics. We seek to build a diverse staff representative of the communities we serve. All qualified applicants are strongly encouraged to apply. #J-18808-Ljbffr COOP

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