Brand Ambassador, Part-time Job at Lucid Motors, Natick, MA

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  • Lucid Motors
  • Natick, MA

Job Description

Lucid is growing our brand. A post luxury brand centered around sustainability and human experience. If you are an effective communicator, love helping people, and are thinking about joining the EV revolution, come join us! The Lucid Brand Ambassador is the first point of engagement guests will have at the Lucid studio. This role is part-time and will require flexibility for evenings and weekends. Part-time schedule starts after completing two full weeks of full-time training.

The Role:

  • Welcome guests, resolve general inquiries, and schedule test drives.
  • Quality lead capture in CRM (Salesforce) inputs for customer interactions and outreach.
  • Customer Assessment: Ask questions to understand budget, preferences, and timeline.
  • Listen to customer needs to recommend suitable vehicles and collects required customer information.
  • Refer high-potential leads to Sales Specialists.
  • Ensure all guests are directed to the most appropriate point of contact.
  • Develop deep knowledge of Lucid brand, vehicles, and services.
  • Stimulate customer consideration, explaining features, specifications, pricing of all models.
  • Provide backend (i.e., non-customer-facing) operational support to ensure completion of order paperwork and clarity on order/vehicle status.
  • Facilities Management: Ensure food and beverage replenishment from existing inventory and reporting of maintenance requests.
  • Support Studio Manager in execution of Retail Ops. playbook (i.e. opening / closing checklist).
  • Ensure test drive and showcase vehicle readiness (cleaning, charging).
  • Assist with daily operations as needed.
  • 24 hours per week, weekend and evening availability required.


You Bring:

  • Exceptional people skills, communication is key!
  • Ability to deliver an outstanding customer journey for guests entering the Studio.
  • Experience in customer facing industry (food service, retail, hospitality, etc).
  • Patience and professionalism.
  • Comfortable operating in ambiguous retail environment.
  • Passion for EV industry and building the Lucid brand.


Minimum Requirements:

  • Available weekends + 1 weekday per week.
  • Flexible availability, including extended holiday mall hours, holidays, and weekends.
  • 18 years old minimum.
  • High School diploma/GED required.
  • Prior experience with CRM tool such as Salesforce highly preferred.
  • Authorized to work in the USA (visas sponsorship not available).
  • Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
  • Where permitted by law, successful completion of a drug test and background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers.
  • Valid driver’s license with no suspensions within the past year.
  • Ability to obtain appropriate state licensing, where applicable.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Job Tags

Full time, Part time, Flexible hours, Weekend work, Afternoon shift, Weekday work,

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