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Location: Chicago, IL Job Description: Leads and executes an email strategy for Booth's general business audience taking into consideration best practices, personalization, segmentation, and A/B testing. Champions continuous advancement of email marketing automation features and evangelizes the benefits to the marketing department and partners. Plans, designs, and deploys targeted email marketing campaigns that align with institutional goals and marketing objectives. Segments and manages email lists, ensuring accurate targeting and personalized communication based on user demographics, preferences, and behavior. Works proactively to cross-promote across other digital channels and maximize engagement with key audiences. Ensures all email marketing complies with relevant regulations such as GDPR, CASL, CAN-SPAM, and email best practices. Monitors and analyzes the performance of email campaigns using key metrics. Uses data-driven insights to continuously improve and optimize email marketing strategies. Designs and implements nurture campaigns to effectively engage users and build brand affinity. Creates effective digital marketing engagement plans and assists with media buys. Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view. Solves moderate to complex problems related to the writing, preparation, and/or delivery of information from or about the unit. Develops and ensures execution of strategies that increase the effectiveness of communications; creates metrics to drive evaluation of effectiveness. Performs other related work as needed. Preferred Qualifications Education: Bachelor's degree. Experience: A minimum of four years of digital marketing experience, including at least two years in email marketing. Technical Skills or Knowledge: Marketo experience. Familiar with Sitecore and Slate. Basic understanding of HTML/CSS for email design. Demonstrated proficiency with MS Office (Word, Excel, PowerPoint, and Outlook). Preferred Competencies Learn and adapt to new platforms and teach others. Outstanding verbal, written, and presentation skills, as well as organizational skills. Work independently with little supervision; possess a self-motivated disposition; identify opportunities for improvement and recommend effective changes, all while achieving key objectives resulting in desired outcomes. Excellent strategic planning, critical thinking, analytical, and persuasion skills. Handle multiple detailed tasks/projects simultaneously and meet strict deadlines with frequent interruptions. Demonstrated ability to work effectively and diplomatically with colleagues, as well as with students, faculty, and corporate contacts in a multitude of communication methods i.e., in person, email, phone. Professional demeanor, including tact, discretion, and a customer service-oriented approach. Working Conditions This position is currently expected to work a minimum of three days per week in the office. Application Documents Resume/CV (required) Cover Letter (required) #J-18808-Ljbffr University of Chicago (UC)

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